E-commerce market growth over the years.
As you can see the market has grown tremendously
due to successful adoption of e-commerce as a buying
option by city folks. Currently, e-commerce is growing
outwards from city areas to tier 2 and tier 3 cities and
small towns.
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How do people pay while shopping online?
The report says that 50% people
use Cash on Delivery.
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Category wise penetration.
A graph about the category
penetration of goods sold
via e-commerce shows that
apparel is one of the most
popular category followed
by book & music, accessories
and so on. That may explain
the successful rise of such
brands as Zovi, Inkfruit,
Shersingh, Myntra etc.
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Internet use in India
The report says that around 55% use
mobiles in the country, while 45% use
the desktop to browse the web. Thus,
it is important for e-commerce players
to be mobile ready because the growth
in mobile internet users is really
significant and has actually taken over
the desktop. |
Preferred Price/Purchase Point
The research suggests that Indian buyers
are comfortable to buy something or things
in the range of Rs. 500 – Rs. 2000. This
will prove beneficial for fast moving goods
which can cost around that point like clothes
accessories, books, music cds etc.
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Daily Visitor Counts To Major Portals
The reportThe report also showed an estimation of the
daily visits that major Indian e-commerce
websites like Snapdeal, Flipkart, Myntra,
Jabong etc get. Snapdeal leads the pack with
the highest daily visits, followed by Flipkart
and Jabong. All the top 3 services are
multi-category websites while others like
Myntra and Fashion & You are geared towards
clothes and fashion. |
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E-cart |
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Content Management |
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A web content management system is a bundled or stand
alone application to create,manage,store and deploy
content on Web pages.Content management application
(CMA) is the back end user interface that allows a user,
even with limited expertise,to add, modify and remove
content from a Web site without the intervention of a
Webmaster.. |
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Agent and Complaint[Query] Management |
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Resolve, handled and sort complaints and customers query as per
priority and track agents and customers complaints online.Online
query management will increase customer online reputation and
maintained relations with customers |
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Order Management |
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Orders can be received from businesses, consumers, or a
mix of both, depending on the products. Offers and pricing
may be done via catalogs, websites, or broadcast network
advertisements.
Product information (descriptions,attributes, locations,quantities),
Order processing (selection, printing, picking, packing, shipping)
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Product / Service Management |
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Product management often serves an inter‐disciplinary role,
bridging gaps within the company between teams of different
expertise, most notably between engineering oriented teams
and commercially oriented teams.
For example, product managers often translate business
objectives set for a product by Marketing or Sales into
engineering requirements. Conversely they may work to
explain the capabilities and limitations of the finished
product back to Marketing and Sales.
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Manage Invoice/Billing Online |
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E-billing, creating and managing invoices and providing
them to clients online
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Customer Management |
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Manage customer, there accounts , records , orders
activation and deactivation of customers accounts
and there invoices reports and orders online
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Online Tracking |
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Online tracking facility to your customer, let the
customer be update with the tracking management
system regarding the product.
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Customer Management |
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• Sales reports
• Order reports
• Others
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